Tyrius, there is a matching principal at work here. You can buy advertising, but you cannot expense it until it is used to help earn revenue. If you bought it for more than one accounting period, you can only expense it during the accounting period in which it was used to help earn revenue.

You're still wrong. You're second sentence is incorrect. I'm not really sure why you're trying to "teach" people who do this for a living when you're only in your first accounting class.

If you purchase advertising services you expense them in the period that the services were performed, even if the business has ZERO revenue you still book the expense.

As, I said matching principal. You can buy the advertising for 3 month period, but you can only expense it for month it been used. If I bought advertising for Jan. Feb. and March, and today is February, I only expense on monthly statement for Jan and Feb. (assume company prepare financial statement monthly)

Keyword in my quote is "help". Just because you get help doesn't mean it always work out.

If this was merchandise, buying merchandise to sell later, you cannot expense it until it sold. I'm not trying teach anybody anything, that was one of things that struck me awe during class. As I said in previous post, there are many ways to do accounting, but this is how you do full accrual accounting. Keyword there. 

Here, I will quote myself again from that post

If you bought it for more than one accounting period, you can only expense it during the accounting period in which it was used to help earn revenue.

Keyword, "help." I didn't say they had a revenue, I just said it expenses when it helped them.

You can assume today is Nov. and buy advertisement for Super Bowl, but you cannot expense it until Super Bowl weekend.

Time go party since Alabama won.

Please God find Irene .