Fished a tourney Friday night.  Caught a nice one, had trouble getting her off the hook and then she managed to flop around in my dry box for a while (don't ask).  When I put her in the livewell, she was on her side.

Had already been adding a cap full of Please Release Me every couple of hours, so the water was good.  Threw some ice in the livewell and closed the lid.  30 minutes later she was upright and quite lively.

After the tourney weigh-in, I found a 3 lb. largemouth floating next to the ramp.  Picked it up and threw it in the livewell and added another cap of PRM as well as most of my remaining ice.

Fish was in bad shape, on it's side and barely moving a fin.  After about 30 minutes in the livewell, it was as lively as it probably was when it was caught.  

Good for you Burley.  8-)

One of only a handful of products that I truly believe in.

wow that stuff sounds great.

If somebody would come up with something like that for humans to swim around in after a night of drinking, they'd be rich.  

If somebody would come up with something like that for humans to swim around in after a night of drinking, they'd be rich.

It's called coffee  ;D

I agree. I've been using the stuff for a few years now and ever since, I never lose fish in the livewell anymore. The Catch and Release formula is, just as, or more effective than the Please Release Me. Both are great products without a doubt.  

I use it all the time. Works great for me and if Tony and Lane say it works that's enough for me. They have done all the test so if they put it out it's got to be good.

    Sounds like you are quite the fish saver.

   

All I can picture are ZOMBIE bass swimming around.