This may be a stupid question, but how exactly do you rig and work a zoom finesse worm?

You have several different rigging choices. You can rig it on a shakey head, or rig a texas rig, or a wacky rig or a neko rig or a carolina rig or a split shot rig.

Personally, I use a shakey head jig most of the time.

I absolutley clean up with the texas configuration. You can image search the setup, but basically you hook through the top of the head, slide it all the way to the top of the hook (near the line), then push the hook through the middle of the worms back. If you don't push the hook all the way through, you can cast into some serious undergrowth without many snags. And don't worry, if its a fish worth catching, you will hook 'em.

For me, on a Spider Slider head. Tx and shakey rigged combined.

Most of my worm fishing is done texas rigged, but the finnesse worm is a smaller worm and you lose a lot of action when you texas rig so I will nose hook it sometimes with a weedless octopus/circle hook. They are also great on drop shots.

Texas rigged on a 1/8 oz Charlie Brewer Slider head or fished as a shakey head on a Spot Remover. KILLER BAIT and one of my absolute favorites. It's also a great dropshot bait (wacky rigged). Hard to fish it wrong.

Ronnie

2/0 weighted hook

Twitch it, jerk it, let it fall, and swim it.