Have any of you tried any electronic lures like these? So are they great lures or a gimmick?

Thanks

http://www.ngcsports.com/

http://www.alivelure.com/

The swimming fish, live looking worm and vibrating fly looks cool but may be a gimmick...thoughts?

My friend got tricked into the light lure they are brutal they dont swim right and the light doesnt always work.

Has anyone else tried anything like this. Do they work?

From the forum F A Q:

I have a question about the Kicktail, Banjo Minnow, Doug Hannon Snake, Walking Worm lures, or the North American Fishing club

Do a search on the name. There's plenty of posts about it, which will answer your question.

http://www.bassresource.com/bass-fishing-forums/index.php?app=forums&module=extras&section=boardrules