As an Avid user, I'm hoping these 'AvidX' rods are an addition to the lineup, and the people at St. Croix are not overthinking the current Avid series of rods. Of course, I don't know how well the Avid series sells these days. Those of us who prefer a more traditional rod are likely not driving the market. And a lot of guys are like me. I already own my Avids. Unless they come out with a 7' 3" version of their M and MH rods (Please St. Croix!) I don't have much reason to buy any rods in the near future. But when I do want to buy a new Avid, or need to replace one of my current ones, I hope they still exist for years to come.