I was browsing my home away from home, the Academy freshwater fishing section when I noticed the H20 Express baits (their in house brand) had a new looking lure and box altogether. Me and Uncle bobber were out and caught a few on the chartreuse crank but that's all as far as H20 Express catches. Though this new swimbait I bought looks alright and better than the previous bluegill swim I had pre rebranding and it didn't catch anything on. But alas I lost that one in the tree. Now I'm here asking what's up with this rebranding of the H20 Express to H20X and some of the new more glossy lures. The new one looks similar to the pic but different head and way better color.