Are they one and the same as Bomber ? One of the Dick's in my area has a bunch red tagged @ $2.97 ea. Mostly the Fat Free Guppy model. I've been grabbing a few a week. Are they a decent bait ? They seem to be pretty well made, could use a hook upgrade though. Any thoughts ?

Don't know the Guppy, but I've done well others -a Fat Free med runner and the deep runner. Tackle Tour rated the deep runner (now made by Bomber instead of Excalibur) #3 behind the Lucky Craft and Norman DD22.

If the lure name is the same, then the lure itself is the same. For example, a Bomber Fat Free is the same as Excalibur Fat Free and a Heddon Swim'n Image is the same lure as the Excalibur of the same name.

Often when you see these baits at these attractive prices, it is a promotion using non-standard colors. But with me not placing huge importance on color, I think these are excellent buys. You're talking about $5-6 lures selling for $2-3.

id wait a while dicks usually runs them on sale 2 for 4 bux. they ran that a coupple of times last year. add that with a 10 off 50 coupon youve got a real deal.

If the lure name is the same, then the lure itself is the same. For example, a Bomber Fat Free is the same as Excalibur Fat Free and a Heddon Swim'n Image is the same lure as the Excalibur of the same name.

Often when you see these baits at these attractive prices, it is a promotion using non-standard colors. But with me not placing huge importance on color, I think these are excellent buys. You're talking about $5-6 lures selling for $2-3.

I hear ya. I'm not big on color myself beyond lighter shades in clear water and darker shades in stained water. For $3 I can buy up a bunch. I've already modified a few, mostly silencing the rattles. One of my techniques to work on improving this season is cranks and this is a cheap way to do it.

I love my Excaliburs. Every time my buddy comes fishing with me he asks for one and will just SLAY them all day long.

I like the old Exclibur Fat Free baits with the advantage finish especially the small Fry cranks. I only have a couple left of the one with the dark back, white belly with clear sides that have a silver reflective insert. This has been a very productive crank for me.