Since the Classic, I see why I cant catch fish.  I have never used a Red Eye Shad, and since I just ordered 5 of every color, I can now enjoy success! :

Jking.  But I do have a serious question.  I have never used a Strike King Red Eye Shad, so Im not sure exactly what it is.  It it Strike Kings version of a Rattle Trap, or is a lipless crankbait something different that a Rattle Trap?  Thanks. 

Same idea, the shape is a little different. In terms of lipless cranks, they are all going to be pretty flat sided with the line tie on the back of the bait instead of the nose or lip.  A picture is worth a thousand words; click the link for a novel's worth.

http://www.***.com/catpage-HBLIPLESS.html

There are a few websites out there that have explanations.

Here is a LINK to one.

What is a lipless crank?

Ahh...an old man with no lips?