I like to fish what other guys are catching fish on, especially if those guys are NOWHERE NEAR ME.

 

I try to take what I see them doing and apply the baits to my area. Whether that be working it differently, changing color, upsizing, downsizing, whatever. I really like to throw stuff that most guys, especially around here, think "that won't work here."

 

Perfect example: Swimbaits. The walls are coming down somewhat, but the reaction you get to these things is typically either "Are you fishing for sharks" or "This aint California." Never fails.

1. lure versatility

2. lure does better in specific situations (seasonally, depth, water conditions, certain presentations, etc.)

3. lure is fun to use and catch fish on

4. many in my club use them (but only the first year)

5. the pros use it to win tournaments  (NOT!)

6. it caught a 7 lb bass five years ago (though not much since) and is bound to be successful again (wishful thinking)

7. a lure's color and action just feels right when being fished and confidence in it stays high when it catches bass on different outings

 

8. I've had a chance to see it move and worked underwater (video); seeing is believing when you see a lure attacked by a bass (You Tube, Doug Hannon and In-Fisherman videos are great!)

 

9. I'm a sucker for clearances and good sales

 

10. advertising I ignore but I respect KVD and Denny Brauer (met them both)