Hear people talking about "yoyo'ing" certain lures as a presentation. What does that mean exactly?

I yo-yo lipless cranks and jigs a fair amount. For both I let them sink to the bottom, once it makes contact with the bottom I give the rod a quick hard snap upwards so my lure comes off the bottom 2-4ft and then let it fall to the bottom, and repeat. Some days I let the lure sit on the bottom for a few seconds and other days I snap my rod as soon as the lure makes contact with the bottom. All depends on what the fish want on that particular day. 

 

Also you do not necessarily have to let your lure get to the bottom. You can use this technique in any part of the water column, I just tend to have my best luck letting it go to the bottom. 

I do a lot of "yo-yoing" with a wacky rigged Senko.

 

I lift it up and let it fall and lift it up and let it fall all the way back to me.

 

Drives the bass nuts, along with the catfish and crappie.

 

Any bait you cause to rise up from the bottom and then let it fall is yo-yoing.

I use the technique almost exclusively with speed worms, jigs, and pitching style baits. Only other 2 techniques I use are to swim it or finesse it. 

 

Yoyo'ing is where it's at.

Thanks for the help! I guess that's something I've always been doing, just never knew it was considered yoyo.

Very popular on the Great Lakes for guy verticle jigging for trout. Usually using blade baits or jigging spoons.

Fell in love with Lipless cranks using yo yo technique. When fish are not as aggressive this is my go to technique. I have caught everything from bass, pikes, drums, smallies, to walleyes doing this. They'll hit it on the fall!!!