Is Strike King the only lure company that sells (sucessfully) hard baits and soft plastics? Why do think none of the other major companies have tried to get into either the soft bait or hard bait market?

zoom is connected with wec crankbaits

If you count BPS, they do it pretty well.

If you count BPS, they do it pretty well.

Yea true, but it seems that most of their stuff is just  a knock off of someone else design. SK usually designs,builds and markets their own products.

If you count BPS, they do it pretty well.

Yea true, but it seems that most of their stuff is just a knock off of someone else design. SK usually designs,builds and markets their own products.

I think some of SK's stuff are knockoffs too.  Just some of the plastics.

Certainly Pradco with their many brands of hard baits plus the Yum soft plastics. Plus Rapala, Mann's and probably others.

Stike King just has everything under one brand name, Mann's does the same thing.  Pradco has Yum, Booyah, Excailber,Heddon,Bomber etc... , one company but many brands. Same with Normark, which has: Rapala, Storm, Terminator, Trigger X, etc.. 

sebile, kind of, but they only have 2 or 3 plastics on the market