Cost. Machining spools is not cheap.

 

Isn't the "Z" in Magforce Z just little bits of plastic jammed inside the spool?  Joking aside, if the Tatula can have both Magforce Z and TWS yet come in at $150 then the Exceller exe can have Magforce Z just like it had in the previous gen and certainly the Lexa could have had it as well.

Isn't the "Z" in Magforce Z just little bits of plastic jammed inside the spool? Joking aside, if the Tatula can have both Magforce Z and TWS yet come in at $150 then the Exceller exe can have Magforce Z just like it had in the previous gen and certainly the Lexa could have had it as well.

The Tatula is priced very aggressively. They expected to sell a lot of them. You put MagZ on those other reels, you're adding additional cost, and potentially cutting into sales on your other product, lose-lose.

The Tatula is priced very aggressively. They expected to sell a lot of them. You put MagZ on those other reels, you're adding additional cost, and potentially cutting into sales on your other product, lose-lose.

 

How much cost would Magforce Z add to a reel?  Little centrifugal bits inside the spool can't add too much to the cost.  Same thing gos for Magforce Z 3D.  Low and behold, the 3D is bits of plastics that allow the magnet to be moved toward and away from the inductor in 3 positions. 

 

Hypothetical Magforce Z Excelers and Lexas would have eaten up the a lot of the Tatula's sales but that's not such a bad thing.  The Taula's profile and TWS make the reel an oddball, but very appealing, reel and at a lower sales volume at a higher markup the reel would still would have it's place in the market. Too many guys went Tatula only to return the reel after finding out that they didn't like the profile and there was no similarly priced Magforce Z reel on the market to keep that cash in the Daiwa camp. 

 

The Tatula is aggressively priced, but why?  I think that had they had a Magforce Z Exceler and Lexa I doubt they wouldn't have had to price the Tatula so aggressively.  There's not a lot of love out there for the Lexa and the Exceler EXE being a Magforce reel is going to be a deal breaker for a lot of guys, myself included.  The TW sale pricing of the Lexa 100 is a little ominous.

Tatula hands down over the Lexa...Not even close... I had a Lexa for about 2.3545 Secs and sold it...

IMHO the Lexa is just ordinary. Nothing special about it. It can get the job done but that's it. The Tatula is the best reel at $100 and it's not even close. A Tatula in a alpha size, my whole tournament gears would be full of them.