I've had my master catalog for a few weeks. Got my spring angler catalog in on Monday. 

 

same here and they were in the recycling next day.  wonder how much savings they could provide back to the consumer if not mailing out who knows how many catalogs....

Don't worry about the tree. Paper companies plant more trees than they cut down. It's a renewable resource. Yes, I work for a paper company.

 

Although I don't work for a paper company, I was going to post the same thing. 

 

Plus it would have to have been a very tiny tree to only produce enough paper for a single BPS catalog (with the green voices beginning the chant "if everyone just saved a little, it would make a big difference".  Not per capita...)

same here and they were in the recycling next day.  wonder how much savings they could provide back to the consumer if not mailing out who knows how many catalogs....

 

Most marketing campaigns are a net gain, else they wouldn't be used. 

 

Lets suppose that Company A has sales of a 10 million dollars and a net profit of 1 million dollars with no catalog sales.  They begin a catalog program that costs them $200,000 to implement and it raises sales to 13 million (3 million directly attributable to the catalog sales), which increases net profit by $100,000 (10% of sales less the additional catalog program costs).  In this example, the company actually has more ability to "pass savings on to the consumer" by continuing the program rather than abandoning it.

 

If stopping the catalog sales results in lower profits (not lower sales), then there is no savings in stopping it.

Mine came about two weeks ago

Most marketing campaigns are a net gain, else they wouldn't be used. 

 

Lets suppose that Company A has sales of a 10 million dollars and a net profit of 1 million dollars with no catalog sales.  They begin a catalog program that costs them $200,000 to implement and it raises sales to 13 million (3 million directly attributable to the catalog sales), which increases net profit by $100,000 (10% of sales less the additional catalog program costs).  In this example, the company actually has more ability to "pass savings on to the consumer" by continuing the program rather than abandoning it.

 

If stopping the catalog sales results in lower profits (not lower sales), then there is no savings in stopping it.

 

While I agree with your rationale, I feel that BPS is seriously behind the times in comparing their catalog sales to their internet sales.  It's almost as if a member of the Johnny Morris family is in charge of the Catalog department and refuses to see the light.

For the guys who got the catalog, are there any good deals on fishing gear?

Anybody remember the Uncle Bucks Bassmate calendar girls?

Instead of throwing away the catalogs, donate them to doctors office waiting rooms. I would love to pick up fishing material to skim instead of runners world, good housekeeping, or golf digest