Looking at the NW Sportshow coming up here in MN...just strange to see zero mention of the Ranger brand....nowhere to be found.

Maybe in the Tracker booth?  I hope they can somehow maintain the brand equity that Ranger has taken so long to build.  Keeping it separate and maybe even taking the brand to the next level is an interesting challenge.

Isn't Frankie's Marine there, they usually have several Rangers on hand... or Rapid Marine? 

Yes probably in other booths.  Just the fact that they don't have their own dedicated booth this year really underscored the finality of the takeover for me.  

I'm pretty sure they haven't had their own booth there for quite some time. As fry said, one of the Ranger dealers will have them there. There's no mention of the name because all the Ranger dealers are marine dealerships. There's not one called Ranger Boats. Even the Tracker booth isn't from Tracker's main company, it's their marine dealership from Forest Lake MN. Same with Alumacraft. What you're seeing has nothing to do with the switching hands.