Check out Wal-Mart.com's fishing section, specifically lures.   Everything, and I mean everything, to include that 10 pack of black panfish curly tails at  6 bucks a pack, are 2 to 3 times their normal prices at other locations.  It's a blatant rip-off attempt for those who don't know any better.   It was so blatantly wrong, I even wrote them in the customer feedback.  Normally I wouldn't care, but it's 2 times the cost of items in their own store fronts.   Seriously, go check it out for a laugh.  The problem though, as fishermen who know the typical cost of various brands of lures, you will be taken aback by these prices. 

Walmart has followed the Amazon  model and has products on their website that are sold and shipped by another company. So make sure you look at what company is actually selling the item. You can filter to only items for sale by Walmart 

That's odd.  Most of the fishing stuff I've seen on their website has been below MSRP.  Well, it was all rods and reels though.