Looking into trying some of these this week. I was going to fish them on a jig head. My question is do you swim it more, or fish it more like a regular jig?

Yes.   It all depends on what the fish want.  Sometimes I'll just drag them through the rocks bouncing it all around.  OR I will sometimes swim them above weedbeds or pitch them to stumps and blow downs.  They are a very versitle lure in my opinion.

Both ways.