I've found some good deals there but am hesitant to pull the trigger as I have never heard of them and when I click their About tab it's blank so I don't know where they're located.

they have been around a long time. ive never ordered from them though. 

I click About Us and there's a huge page of info:

https://www.walleyetacklestore.com/info/

 

There's even a telephone number where you can ask where their physical location is.  I've never heard of them until now, but the domain has been around for years, with blog entries up until last year.  The boat listings are very recent, and there's even one up there that is local, and that I've seen listed in other places.  Seems legit to me.