I use a little bit of everything.  I've had the best luck fishing with a Smithwick Rogue.

Jerkbaits, slash and twitch baits is my goto presentation.  I've used dozens of brands and styles.  Omitting the top producers like the Jackall, LC, Megabass there are a few I have and prefer. 

 

Duo Realis 77 sp.  85 and 100.  Criminally overlooked for some odd reason.  Slashes like no other bait I've ever used.  Triggers territorial strikes, hungry and curious fish alike.  

 

Nishine Lure works 95.  Subtler action.  Not as flashy or aggressive as the other JBs in its class.  A tighter wobble and side to side action when the fish prefer a toned down presentation.

 

Ima Flit 100.  An underrated and overlooked jerkbait.  Somewhere between a slender pointer and a vision.  Tight side to side and a nose down suspending lure. 

 

Aliexpress copies and KO's.  Bearking, Asinia, Tsyunora.  The quality has come nearly up to par.  Almost as good as the originals most of the time.   The action is similar and the durability is solid.  I use these when making dicey casts and places where there's a great chance of a breakoff.