What do you guys use to keep your stuff looking/working like new?

I use:

http://www.***.com/Tackle_Warehouse_Casting_Reel_Covers/descpage-TWRC.html

TW reel covers for my baitcasters.

http://www.***.com/Shimano_Neoprene_Spinning_Reel_Covers/descpage-SSRC.html

Shimano covers for my spinning reels.

http://www.***.com/Falcon_Rod_Sock/descpage-FRRS.html

Falcon rod socks.

TW casting reel covers,

Don't know what type of rod sleeve

And I trust my reel internals to Ardent Reel Butter  8-)

All I do is breakdown and clean/lube my reels each winter.  Maybe once or twice a year I will clean rod blanks and guides.

Every winter all reels get torn down to the frame for clean and lube. Rods get washed down and dried. Rods and reels get a coat of car wax.

Rods are stored upright in a rod rack I made from PVC pipe. They never lean on anything.

I also use Reel Butter on my internals, CX for freshwater. And I store my rods appropriately.

Arent reel butter and oil.

Stick Jackets---best thing for protecting your rods.