I was just curious what some of you think some of the biggest marketing techniques these bait companies to use to entice our bait monkey. For me it has got to be the cool looking packages! I think growing up of course seeing bill dance and roland on their Tv shows with their boats and tons of tackle in boxes all organized and labeled has definately influenced me over the years to think that is what I must have! Precious!!!!  

Hawg Fan

Quality and function. I like to hold a lure in my hand before I buy it. I want to know what kind of hooks it has. I want to know about the company or person who makes it and what other products they make.

The best marketing technique is definitely T-Rig.  If that guy can't fire up your inner monkey, no one can ;D

I dunno, I'm about ready to start cooking with JJ's magic  

Whenever an elite series pro goes gang busters, that gets my bait monkey going.  

hmmm...best marketing techniques?

anything with the words: paddle, tail, swimbait, sexy shad.... :-X

i think those are just sooooo hyped up that people will buy them because everybody else is. im not saying they arent good, because i havent tried them, i just think theyre hyped.

d**n i just bought 4 out of 4...now i have to find my d**n reciept!!!