Gimmick or the real deal?

Will it catch fish-Yes- Thats only because of the action of the crankbait. I have done a descent amount of testing with "Lasers" a few years ago. This again is only my opinion but the bait and the laser are not set up correctly. Four years ago I wanted to design a lure with a" Red Laser" - one that is functional and will provoke a strike- There is only one or two baits which will optimise the use of a laser though. :Like i said just my opinion.

looks like a little kid's toy... i'll pass

Please do a search on this (click the search tab), as this question has been asked numerous times, so you'll find your answer much faster that way.