I bought my first hard swimbaits. They are at academy $7.99 for the 3.5" and $8.99 for the 4.5" let me just say,WOW!!!!! I did not expect this. They swim wonderfully. Only 4 colors are available. Ghost shad,baby bass,American shad,and Sexy shad. I only bought the 3.5" in American shad. But after seeing them in action I will buy all of the colors in both sizes. If you can, check them out.

That sounds expensive for H2O baits. Have they raised the price that much?

I would say that considering the average 4'' swimbait is $20, $9 is a deal if they look good and swim good.  Makes me wish Academy was closer than the one in Nashville, 5 hrs away

Sorry I misunderstood, thought you were talking crankbaits. Pay attention.