I have an academy outdoors about 20 mins from my house and I have been using thier H20 line of baits since they opened. Very good quality for a house brand. I have made friends with the fishing manager there and he keeps me informed of new baits that are released thier. I was the first to have the bream and the shad swimbaits. I have caught a few schooling bass on the shad color swimbaits. I have only practiced with the Bream color swimbaits but I am impressed with their action. I own Tru Tungsten and Spro swimbaits as well and the difference is definately in two categories. The H20 has a faster sink, which is what I like for deeper water, even faster than the fast sink version of the TT and Spro swimbaits. The Tru Tungsten and Spro both sit on thier hooks when the rest on the bottom of the pond or lake. The H20 bait lands nose up. Both have their advantages when fishing them on bass beds. H20 line definately has the color advantage, I love the bluegill color . I just wish H20 line would expand this bream color to their other line of hardbaits such as the Jerkbait, Topwater, or Crank. In the next few months, the swimbait bite will pick up and I will definately post pics.