I don't know about the rest of you, but if nothing twists your **** more than a new crank that runs crooked right out of the box, then I advise you to steer clear of strike king pro model cranks-it seems that at least 4 out of 5 I have ever bought needed to be tuned right out of the box. With that being said I would say for...
--squarebills/shallow cranks: Bomber Square A's, Bandits, Norman(Thin N & Mad N)
--Mid depth 5-9/9-12 feet: Any Bomber's (4,5,6 A's), Norman (Little N, Middle N), Bandits, Wiggle Warts
All of these are great cranks that have always ran true out of the box and produced fish for me. You can find any of these cranks for $4-5 usually, and the bombers can sometimes be picked up awfully cheap if you catch em' on sale.
If you want to spend a couple extra bucks($6-8), the Rapala DT's, Bomber Fat Free Shad's & Switchback Shads are all good cranks that you won't have to spend time tuning.
For the most part though when it comes to affordable, reliable, and quality cranks I don't stray to far from Bomber, Norman, Bandits, Warts, and Raps