The bomber model A cranks are still retailing for $3.99 (everyday price) and almost all the other brands range up to as much as 10 to 12 dollars. I catch plenty of fish on the bombers so i see no need to spend all that extra cash on the others'. Is the price disparity related to the endorsement costs of having the pros hyping the expensive ones, or is it "corporate greed", or something else? i accept that with jerkbaits, there seems to be more precision engineering that goes into them, getting the weight transfer systems perfected, neutral buyoancy figured out, slow sinking or rising, etc. but having said that, there's Suspending rogues that retail for $8 dollars, compared to SK and Berkeley at $15, then megabass in a whole different realm at 24.99. I know the megabass guys swear they're worth it because it catches so many more fish, but theSmithwick rogues get a TON of love at $7.99. I'm really dismayed at how crazy expensive most of the hard baits are these days! What do you all think about this??