I have a long history with Cabela's, having grown up in Nebraska, it was THE place for hunting and fishing gear.
My lottery-pick, just-give-me-any-roommate in college the fall of 1987 turned out be my very best friend in the world. He just happened to work for Cabela's in Sidney Nebraska, when there was only one store. He worked the phones at that time...and gradually worked his way up the corporate ladder...product specialist, ran the bargain cave, sidewalk sale, helped design and roll out their web site, was a buyer traveling the world. His wife worked for Cabela's as well, eventually becoming a vice-president. I got to know quite a few Cabela's employees through the years, and actually met Dick Cabela once. Nice fellow.
Cabela's positioned themselves to focus on all types of hunting and the "northern" fishing market. When they started building brick-and-mortar stores, they wanted them located in midwest to northern states, on prime routes to Canada. They did stock some bass stuff, but largely let BP do their thing in southern states.
When Cabela's went public things started to change, bringing in outsiders to help diversify, grow the brand, increase profit margins. In my humble opinion, that was the beginning of the end. Quality, customer service, and innovation gave way to profits and market share as they tried to compete with BP.
My buddy and his wife no longer work for Cabela's, and last spring they finally moved away from Sidney, Nebraska. They have fond memories, developed great friendships, and learned a lot about life and business during their many years working for Cabela's.
We have a Cabela's and BP in the Omaha metro area. They carry many of the same products. I do shop at both. I spend more time at Scheels and order often from Tackle Warehouse, mainly because I'm looking for a specific lure, color, brand, etc., that BP/Cabela's doesn't carry.
For clothing and equipment, I prefer Kuiu and Sitka...but I still have a TON of Cabela's branded clothing and gear. I simply cannot wear it out...great, quality stuff that has lasted many, many years(!)
Actually spent last weekend waterfowl hunting with my buddy...we had many laughs, some somber moments, ate like kings, and shot a few ducks. Great times!