quantum, suffix 832 and yum baits along with trokar hooks.

When it comes to plastics it's Berkeley, Zoom, Strike King and GYCB.

I use whatever I find suits my needs, in texture, colors, profile, action, and price. I have at least nine different brands in my bag right now.

jeez why hamstring yourself

I ise rage tail, reaction innovations, zoom, northland, yamamoto, berkely, SK, jackall, yum, bps, and a few others

each company makes a bait that I really like

examples are I use rage shellcrackers and anacondas, reaction innovation skinny dippers and beavers, yamamota fat ikas, berkely chigger craws, pitboss and sickfish, SK rodents.

never be brand loyal, find what works best for you and dont be afraid to try something new from someone else

I think strike king owns rage tail

Jigs would be TNT baits only for me

Brand Loyalty?  What is that?  I can't recall that any brand has shown any loyalty to me, either by giving me complementary products or reduced rate products or any stuff like that.  Should that happen, I might change my attitude to brand loyalty.

 

p.s. - even the North American Fishing Club, which in their numerous solicitations to me, practically promised that I would become an official fishing gear tester, never actually came through on that point.

That was disappointing.

i'll use whatever will catch fish and couldn't care less about brands of my lures. i like zoom flukes, swim flukes, and lizards. i have some gambler and gary yamamoto lures too, as well as KVD and Booyah frogs.

 

now, i'm all about shimano when it comes to rods and reels. shimano always treated me good when i was doing bicycle racing (sports bikes, long road trips and racing) and so it was natural to go with it, plus LgMouthGambler insisted REALLY hard that I do :-P

I'm not brand loyal, though there are a few brands that I am more willing to try out newly released baits.

I wouldn't call it brand loyalty.  I use the baits because I like them.  If a Co. stops making a certain bait, or changes a bait, I will start using baits from another Co.

I'm loyal to sales.

I don't know why, but I always go for Zoom U-tails.  I will try others from time to time, but these are my comfort worms.  Colors I ahve two favs, watermelon, and June Bug.    I started with Zooms for the low $, and have come to love the swim action of the U tail.  I have added more bass to my bag than any other lure with these, so they will always be in my box.

IMO brand loyalty goes hand in hand with confidence.  With that being said I have my brand preferences which vary by bait.

 

Hawgs - Zoom

Finesse Worm - Strike King/Megastrike

Senko - Yamamoto

Grubs - Zoom Fat Albert

Frog - Strike King

Finesse Tubes - Gitzit

Flipping Tubes - Megastrike

etc.

 

With that being said I challenge my favorites all the time when I "fun fish" (non tournament).  I am not afraid to change if something new clearly works better.  For tournaments if all about my confidence baits!

THIS is exactly why I make my own soft plastics. I take and combine all the things I like about different lures/brands into one! I think the confidence factor has a huge effect on fishing. At least for myself, when I have a strong confidence in one of my handmade baits it makes all the difference in catching a fish.