It matters the most--never.

It matters the least---always.

Agreed! Sometimes color means nothing and sometimes it means everything.

Your on to something. The following mantra "Every thing matters, Yet nothing matters" is a Big Bass Zone principal. The key is paying attention and trying something different if need be. If your not getting bit change what you are doing. Even if it may seem against conventional bass wisdom.

I have never bought into the theory of selecting lure color based on water or sky clarity. Based on water or sky clarity where would you put colors like Yellow, Bubble Gum, Merthiolate, Sherbert, Chartreuse?

If Plum Apple, Cran Apple, & Red Bug are basically the same color why does one out produce the other on certain occasions?

Why does Tequila Sunrise with green flakes out produce plain Tequila Sunrise?

If red is the first color to "disappear" underwater why is a Rayburn Red Rat-L-Trap so deadly?

I have never bought into the theory of selecting lure color based on water or sky clarity.

We are on the same page.