So who has tried them? Are you buying into the hype?

Not buying into the hype at all. Another gimmick IMO.

I don't know if it works or not but it's probably pretty hard to prove either way.  If the baits are good they'll get bit, UV or not.

My buddy has tried several of them, the fish have tried very few of them 

My buddy has tried several of them, the fish have tried very few of them 

 

LOL!

I bought a bag of UV worms the other day after seeing them under a black light. I Texas rigged it and did catch a fish on it. 

They are decent on young bass, and I've had a 20 bass morning on the Beavers,  but catch bigger bass on other beavers. I found this out, then went back and read the literature, and it seem the juvenile bass see it better, according to the makers...Well, I agree from my tests....