Looks like a very interesting bait but almost no reviews or positive feedback. Is this a crap bait. It is slated as a dual purpose crank/jerk. Does any one love this thing. Looking for a translucent shad bait for clear water.

Fantastic hard bait, I think the popularity isn't there because the pointer shadows it.

I agree with tomustang--the bevy shad is a great jerk bait-have caught many springtime bass on it but I think the pointer is the lure everyone uses or think of when they think of lucky Craft jerk baits

They work .  

 

I like them as a deeper diving jerkbait more than a Pointer DD.  I don't fish them as a crankbait but they do deflect off cover pretty well with the unique shaped bill.  It's a great bait, I know the Pointer is sort of the flagship for LC but I'm still surprised it's not more popular.  

 

It gets used pretty often, but I forget about them and grab my DD pointers first it seems.