You would think my answer would be Yamamoto but it’s not.  Although the Senko might be the best selling stick bait, it for sure doesn’t rank as the most sold.  If the parameter is “Who has sold the most plastics of all time” I would have to say ZOOM.  In all my years of traveling and repping for Yamamoto, there’s never been a mom n pop or big box store without ZOOM plastics in it.  

Agree ^^^^
I was gonna say Zoom as well, the price is easier to buy for all ages anglers, convenient to find at Walmart and the name is pretty well known.

 

Zoom Trick Worm. I think its law you catch a couple on them in your life time