I define value as a great product for the price.

Therefore, some of these aren't cheap, but they are worth the $, IMHO:

www.conquistadortackle.com (world class jigs)

www.tfbass.com (great jigs)

www.soblures.com (spinnerbaits)

www.outkasttackle.com (swim jigs)

www.dwlures.com (awesome plastics)

www.prowlerlures.com (my choice in tubes)

LBH,  if your looking for some real artwork lures go over to Tackle underground and look as some of those guys links in there signatures.  Some of those guys are so talented its scary.

Some others on here

Big M

Whittler

dampeoples

Sorry for the ones left out.

These guys are all on here and make some fantastic baits.  

Heavy Cover Spinnerbaits

some of the best spinnerbaits I've thrown and Eric is on heck of a guy

www.heavycover.com

great tubes you should give them a try-

www.drycreekoutfitters.com/

especially you guys back east where the fish have never seen them