Just saw a commercial for it...what is it? hows it work? seems like a piece of ish to me.

I don't know if the blinking light really works, but regardless of the light they seem to be pretty nice crankbaits.

Very nice crankbaits.

Have tried them and the laser light may or may not work.

I would not suggest them to anyone, unless you are 1) fishing dirty water or 2) just want to give them a try to be different.

don't know about cranks but it would be cool to have something like that on a frog for night fishing

I read a huge thread about this topic here awhile back, maybe try a search, should find something.

Funny because yesterday I was watching bassmasters and mike ikanelli (pardon spelling) was actually using one of the shallow cranks in his signature series and was killing them. So my google search litteratly 10 min ago brought me to a discussion on this board as well as checking out their website. Def a cool lure. Looks like it would be really good / fun at night. I myself am thinking about getting either the shallow diver or the popper and giving it a whirl.

my buddys got one i teased him about buying it cause they are expensive. He has caught some fish on it but nothing great i still put a whooping on him with my titanium spinners anyday.

The link below is one of the better threads covering this lure.  It received good comments from some respected members on this forum.

http://www.bassresource.com/bass_fishing_forums/YaBB.pl?num=1235174159/0

If your talking about the lures that flash a red LED when your fishing them, the yes, they are ish. I got scammed by them already. I saw the infomercial a few years ago and bought them. Never caught anything on them. Now if you are talking about the Lazer Lure that Mike Iconnelli endorses than I can comment b/c I am not willing to pay like 28 bucks to try it out.

Very nice crankbaits.

Have tried them and the laser light may or may not work.

I would not suggest them to anyone, unless you are 1) fishing dirty water or 2) just want to give them a try to be different.

Unfortunately I thought they were neat and "different" and picked up 2 shallow divers and a popper. Now the popper never gets used...its HUGE. The shallow divers only got used when I was in dirty water, and still had no special luck. They are nice little cranks, wouldn't spend that much on em again though.

don't know about cranks but it would be cool to have something like that on a frog for night fishing

I thought exactly that last night.  They couldn't seem to zero in on it.  I probably should have slowed it down a bit.  Still I think it would be cool.  

Steve