most of my life, i've been a bank fisher. and then, i would flip it up onto land, unless i had a big one. in that case, i would reel and back up at the same time, so that i wouldn't have to pick him up and risk breaking the line.
now that i boat fish, i am nervous to flip, but i'm also nervous to lip. (i've had a few hooks in my hand).
for me, it all depends on situation and opportunity.