Lure advertising certainly affects what people buy. Their are many lures that are sold through infomercials, the banjo minnow, zip lure, bionic minnow, and many more. I used to buy some myself. Advertising actually affects more than what people think. If you notice a fishing product sold on t.v. or talked about at a seminar you are going to most likely buy that brand over another one thats not advetised.