I got this in a Plano box with other creatures. I recognize all of them except this one. The head has a pair of eyes molded into it. The main body is ribbed like a ringworm.

That looks like a custom mold.

I've seen them I believe.

 

Reminds me of a Trigger X bait.

I was thinking maybe a Bass Pro Shops brand bait?

The design is of a Big bites creature bait, but the rings of the body are hard to see, if its exactly that....

I attached a pic of the rings to my original post.

Yep...Looks llike a Big Bites Bio Bait Kreit Kreature

 

http://www.***.com/Big_Bite_Baits_Bio_Bait_Jeff_Kriet_-_Kriet_Kreature/descpage-BBBBBKK.html

Does it smell like shad?

If so big bite

Mystery solved...I concur Kriet Creature.As far as smell goes, it came in a Plano Organizer with Baby Ugly Otters, Itsabugs, Fighting Frogs, SK Tube Lizards, and Chigger Craws, so there's a combination of Garlic, Powerbait scent and who knows what else. Thanks for solving the mystery everyone.