If you guys have not had the chance to use the Sixth Sense Crush 300DD, you owe it to yourself to give it a try.  I think these are the closest thing to a custom bait that you can buy in a retail type setting.   I have had good luck with these baits, and will bet you will also.   They also have the 500DD that is listed as reaching 20-28ft.

 

Best thing is they are inexpensive at 7.99.  All in all a very solid bait.

 

I've heard great things about these baits. Haven't had a chance to pick any up yet. 

Light line!

I hear you.   I can't seem to get them any deeper than about 10-11 ft. 

With Norman's available sizes & colors there are 325 options!