With the post of rare lures it got me wondering.

It looks like a lot of collectors are going for Megabass. Do tackle companies make some lures with the intention of having them be limited? Do they limit release of certain colors or styles?

I know like the wiggle warts, they where bought out by another company leaving the abundant originals to dwindle down to limited amounts.

Sales and profits.

 

The companies make the baits to sell for profits.

 

If they don't sell then they stop making them.

 

The baits then become collectors items.

Wiggle Warts were poorly made, inconsistent baits. The bad ones were the good ones. When they were bought by a corporate giant, they fixed the issue, and there were no more "bad ones." Of course the good ones worked too, but after so many years, everyone is in search of a few original bad ones. Consequently, there are a great many looking for originals - good or bad, they'll decide - and those with them command a premium. I think it's funny because there almost no bad ones on the market, which means many pay a premium for good ones that don't work like the bad ones - a premium set by the existence of the bad ones!

Makes perfect sense, right? Lol.

Illuminati!^^

Haha @J Francho

Lure companies don't plan on obsolescence, they hope the lure sells forever.

What usually happens is the market gets saturated, everyone who wanted the lure has bought them, the sales drop off. Larger chain stores can transfer lures to regions where it may still be popular, otherwise the lure ends up in a bargin bin.

Limited production lures that are hand made often go out of production due to lack of interest, cost to continue making them or it's too time consuming to continue the lure without increasing production capability.

A good example is Black Dog wooden Shell Cracker became so popular they couldn't meet supply and demand without going off shore to increase production. The off shore produced lures didn't meet the quality Black Dog demands, back orders pile up and they loose their reputation as a result. The option of tooling a injection molded lure is costly and often doesn't have the same fish catching action as the original low production lure does. Wooden Shell Crackers become closely held lures, the value increases do to being rare.

Tom

Lure companies don't plan on obsolescence, they hope the lure sells forever.

What usually happens is the market gets saturated, everyone who wanted the lure has bought them, the sales drop off. Larger chain stores can transfer lures to regions where it may still be popular, otherwise the lure ends up in a bargin bin.

Limited production lures that are hand made often go out of production due to lack of interest, cost to continue making them or it's too time consuming to continue the lure without increasing production capability.

A good example is Black Dog wooden Shell Cracker became so popular they couldn't meet supply and demand without going off shore to increase production. The off shore produced lures didn't meet the quality Black Dog demands, back orders pile up and they loose their reputation as a result. The option of tooling a injection molded lure is costly and often doesn't have the same fish catching action as the original low production lure does. Wooden Shell Crackers become closely held lures, the value increases do to being rare.

Tom

I hated my wooden shellcracker always thought they needed a bill.