Shimano, Daiwa, and wouldn't consider anything else.

as almost everyone else stated, daiwa or shimano. 13 isn't a slouch company at all, but when it comes to reels, i'm looking the other way

Shimano fan for 30 years. I have tried 13 fishing and many other brands. Daiwa comes close, but I 

still have 20 plus year old Shimanos in my general rotation scheme. Some of them have seen extended saltwater use and they still keep running. Check out the price on an old Curado 200 E7.

The good ones always seem to hold their value.

Either Shimano or Daiwa.

I own all three brands, mostly in the $200-250 price range, and are very good reels. 

 

Of the three I prefer Diawa.  I find they're more of a 'set and forget' reel.  As far as Diawa vs. Shimano, they're both the alpha-dogs of the fishing industry, aka, Ford - Chevy.  Great reels, period.

 

My 13's are 1st generation with a few Concept-Z's thrown in.  They've seen a lot of use and are holding up well.  I agree with @Phil77 about 13's requiring frequent cleaning and oiling. Shimano's and Diawa's quality/fit & finish is better too.

 

Not trying to defend 13, but I've tried some 13's entry level reels, like the Origin C. It's not bad, not bad at all for that price.