Jump to content
Sign in to follow this  
Micro

The Fishing Tackle Conglomerates

Recommended Posts

I don't really have a question. But my head is swimming a bit.

Pure Fishing owns Abu Garcia, Mitchell, Fenwick, Berkley, Stren, Spiderwire, among others.

Shakespeare owns All Star, Pflueger, Penn, among others. Of course, Shakespeare produces tackle in their own names - Shakespeare, Supreme, Cajun Line, Ugly Braid.

Now, the company that owns Pure Fishing has recently bought Shakespeare. Pure Fishing and Shakespeare are now sister-companies. The Federal Trade Commision has required Shakespeare to sell off their fishing line brand to Zebco, otherwise the company that owns Pure Fishing and Shakespeare would have had a virtual monopoly on fishing line.

Of course, Zebco owns Zebco, Van Staal, Quantum, among others.

Where is this going, you may ask. Hell, I don't know. It's just so bizarre, I had to write it down. :-/ ;)

Share this post


Link to post
Share on other sites
               Pure Fishing owns Abu Garcia, Mitchell, Fenwick, Berkley, Stren, Spiderwire, among others                

Sten is owned by Vicious.  They have come out with a several new lines all under Vicious brand.

Share this post


Link to post
Share on other sites

 In this day and age I think most industries from banking to car dealerships to fishing tackle are owned or run by a select few of giant mother companies ;)...

                                   As Ever,

                                    skillet

Share this post


Link to post
Share on other sites
               Stren is not owned by Vicious, which is owned by JBS Fishing, Stren IS owned by Pure Fishing.      

I hate to say it but you are mistaken

I had dinner last Friday night with the people who own Vicious.   Pure fishing sold  stren and it was purchase by Vicious.  Vicious line is made in the same plant that Stren was made in.

Share this post


Link to post
Share on other sites

Bud does sound like he has factual information, but the Stren site says Pure Fishing and the Vicious site doesn't mention Stren. Which is not to say that Bud isn't correct, it's just another case of manufacturers' sites being horribly unreliable because of non-timely updates.

Share this post


Link to post
Share on other sites

Well Bud, if you look at the Jarden Corporation (the company that acquired Pure) Web page, in a news release October 16, Stren is still listed as one of their brands. Now I didn't have dinner with any body but I do know how to read information that is published by a Public corporation that is related to stockhoder information. In addition, there is nothing in the Corporation SEC filings indicating that they sold Stren.

Share this post


Link to post
Share on other sites

It don't make a bit of difference to me who own who.  I was just repeating what the the rep of Vicious told at dinner the other night.  He is suppose to get together with me in a couple weeks for a fishing trip and a little bussiness chat and I will ask him to explane it again.

Share this post


Link to post
Share on other sites

Stren is a relatively new acquisition by Pure Fishing.   It was purchased from Du Pont.  Since Stren only makes line, I don't know why they would buy it and sell it off right away.  If it's true that Stren has been sold, it could be because the Federal Trade Commission wouldn't let Pure Fishing hold a virtual monopoly on the mono-market.  The company that owns Pure also owns Shakespeare - another new acquisition.  Shakespeare had to sell off its line division (to Zebco) for this very reason.  

Share this post


Link to post
Share on other sites

From the JBS (Viscious brand) website

"Dora, Alabama --- JBS Fishing Line, of Pell City, Alabama announced this week that they are branding a new line-up of premium fishing products under the trade name "Vicious". JBS Fishing Line started in the fishing line business over 33 years ago spooling line for DuPont."

Sounds like they did spool for Stren at one time...it is possible they still do, but obviously pure fishing owns the Stren brand now, but JBS may still spool for them.  

Share this post


Link to post
Share on other sites
            Pure Fishing owns Abu Garcia, Mitchell, Fenwick, Berkley, Stren, Spiderwire, among others            

Sten is owned by Vicious. They have come out with a several new lines all under Vicious brand.

I think the way it goes is, Pure fishing owns the NAME Stren, but Vicious owns the production facility that made Stren before the sale. Vicious is now producing the same line that was Stren, but under their own name.

Share this post


Link to post
Share on other sites

Create an account or sign in to comment

You need to be a member in order to leave a comment

Create an account

Sign up for a new account in our community. It's easy!

Register a new account

Sign in

Already have an account? Sign in here.

Sign In Now
Sign in to follow this  

  • Recently Browsing   0 members

    No registered users viewing this page.

  • fishing

    fishing forum

    fishing rods

    fishing reels

    fishing

    bass fish

    fish for bass
    fish

×