I will go with zoom.

For cranks:Heddon

For jigs:Strike King

For soft plastics:Zoom

Bandit and Strike King, also like the Rapala DT series

I like Strike King for spinnerbaits,jigs,tubes,and 3X lizards.Yammys for Senkos.Rapala,Norman,and Smithwick for hard baits.

Lucky Craft and Mega Bass.

I don't think it a secret anymore. Mine has got to be Buckeye Lures.

My favorite lure company would be Persuader Lures, By Far !! Rick builds the best hand made crankbait I have ever used, and is a great guy to deal with !! He will do any custom paint sceme you can think up !! He did a custom color for me, and he liked it so much he added it to his line up !! Check it out http://www.persuaderlures.com/product_info.php?cPath=43&products_id=253

Strike King for their versitility and affordability

Cranks & Hard Topwater -  Rapala

Wire Topwater - Reed Runner (Northland) & Leverage (McGuiness)

Spinnerbaits - Stan Sloan (Zorro)

Soft Plastic - Wave Worms (Tiki Baits), Gambler

If I had to pick just one, it'd be Rapala.

my favorite bass lure companys would have to be BLUE FOX and WORDENS both make one heck of an in line spinner

Lucky craft and zoom. I put that Persuader lures site in my faves after a look.