I'm sure that advertising affects the way I buy on some level.My thing is I have a favorite brand for just about everything.Examples:J-baits-Rogues,spinnerbaits-strike king,plastics-zoom and culprit,Rods-Berkley,line-Berkley,TM-Minn Kota,OB-Yamaha.reels-Ambassaduer and Quantum.Sounds like I've been thoroughly anesthesized by the big companies and their advertising.(At least I vary my brand name obsession product to product).

I'm not swayed as much by pro's or monster bass ads as I am by baits being shown that I think will work well in the conditions that I like to fish. If I think it will be fun to use and catch fish I will probably purchase the lure sooner or later.

Something that is starting to have an effect on my selection are graphic demenstrations or clips of the lures being used. I like the way Lucky Craft simulates the way their lures react. As for clips, the only one that comes to mind right now are the Doug Hannon Snakes do a pretty good job of showing the conditions that I like to fish; however, the are pretty rotten when it comes to showing how one is rigged, guess he figures you need to buy one before you have to worry about that.

I guess I have changed over the years.  I use to buy all kinds of lures from advertising.  But anymore I buy most of the lures now buy what fits a specific style of fishing.   I will look for this perticular lure say that I want to go 10-12 ft with a wiggle not wobble in this color.  Then from there I will compare say 3-5 baits, on quality, looks, and expirience.

The major force behind all of what we do and buy is the media and advertising with a few exceptions, but speaking of buying lures I go through the fishing section of Wal-Mart and buy what looks good, what I was told what is good, or what I saw on t.V. that looked good.

 As for clips, the only one that comes to mind right now are the Doug Hannon Snakes do a pretty good job of showing the conditions that I like to fish; however, the are pretty rotten when it comes to showing how one is rigged, guess he figures you need to buy one before you have to worry about that.

I bought them and the cd that comes along with it has a little video about rigging them; basically texas style, minus the weight.  I haven't tried them out yet, but I can't wait to get out and hit some slop mats with them