Bargain bin, that's debatable. Some times you can find good quality name brand lures on sale/clearance. I have bought some off brand soft plastics and done OK, but as far as hard baits like cranks, topwater, etc, the "off brand" is probably going to be a less quality lure as far as paint job, hooks and so on. But, that doesn't mean the fish won't bite 'em. Big thing is, have fun whatever you're throwin'!! Remember, the fish don't care what you pay.