My experience with bait roll has to do with match blade size to the head, having the bait properly tuned and head style. I think wire length has an affect but havent experimented on that enough to be sure. I find a head with more of a keel style runs more try than a bullet style, especially in current. (Love the modified poison tail for this reason).
I also think maybe swivel spin freedom has something to do with it as i theorize more blade rpms would result in more roll but this is also unfounded.
an example of matching blade to weight is i run a 3/4 oz weight with #6 willow and i can burn it under the surface with zero roll and plenty of lift (also a ridiculous amount of vibration). A 1/4 oz with tandom 4’s is prone to roll burned but a 3.5’s wont.
as for the willow/colorado. J experience more roll burned if i use too big of a colorado but i havent been fishing a tone of those in a long time since i started making my own.