So I recently visited my local Academy store and saw that the Booyah Prank popper/crankbait was on sale. Has anyone ever tried this lure? Is it really that special? I've fished some topwater poppers a little bit, but this lure seems like a huge gimmick to me. 

 

I would appreciate to hear yall's thoughts and experiences.

Bought a couple and was not impressed. They do work......sorta. They will move water when you jerk them, but it's not a good pop or burble. It's not much different than trying to pop a crank bait on the surface. Then, when you reel it straight in to "prank" the fish it's a very lazy wobble at best. Poppers are my favorite way to catch fish. That said, I gave my Pranks away. They're not a good popper nor a good crank bait. 

I have never gotten them to work well as a popper, but I do like them a good bit as a shallow crankbait.  I use them a lot when I am wading as even cranked quickly to keep up with current they don't run too deep.   

 

I've had more success with them as a crank than a popper, but they do work.

Too gimmicky for me. Could I tie it on and catch fish with it? Sure, but way too many other good options for both poppers and shallow cranks to settle for something that does neither well.

I don't think a scam. Designed by Zell Rowland, one of the best. This bait is a modern take on an old lure I used as a kid, the South Bend Bass Oreno. A floater, popper, diver. It works