I absolutely love the E7 and considered an E5 when lookin for a cranking set up. I chose to go with the abu garcia winch. Check it out, the drag is one of the bests on the market and its just as smooth if not smoother than the 200E series, for an extra $20. THe best part is that you can go to bass pro shops and pick one up and they have a rebate for a free pair of wiley X polarized sunglasses listed at $126 a pair. Kinda makes it worth it.