Jersey Rig Worms

Blue Fox Vibrax Spinner #3 size

Here you go, Heddon and storm baits.

I think under rated baits tend to be the ones which are not expensive to each persons perception.  I would assume most avid anglers in general (this could be a huge assortment) buy quality baits thinking the cheap ones won't produce. 

I think any bait can and will catch anything.

Luhr Jensen's Bass Oreno.  We have one of the large ones, 5/8 oz., in the frog pattern that, if there's any topwater bite at all, works consistently.  It's amazing how such a simple lure can attract big fish.

Oh, I and I agree 100% with everybody who cited the Creme Scoundrel pre-rig.  Walmart's ALWAYS got some on the shelf, they never seem to run out.

Little fishie

Mister Twister G grub

Baby Johnny Rattler

Gator Tail worms

Devils horse

CC shad

The walking bait Bandit made spitz

Gay Blade

Rattling Spot Minnow

Most of the G-finish lures

Bagleys spinner shad

Producto paddletail worms

Creme Scoundrel 8" worms

slug-go

Bass assassin's Shad Assassin

Cyberflex flipping Tube

Jerk'n Sam

Salt craw

Rogue

Salad Spoon

Mr.Wiggly

Slap stick

bang o lure

as Chris just said, The Johnny Rattler...that bait was a consistant for me this year, even with a less than ideal topwater season, this bait produced...and not just dinks, I was catching 4 and 5lbers on these, while at the same time I was getting dinks and 1lbers on skinny dippers and senkos. There is something magical about that little lure!

Frog pattern in the J-Rattler is one nasty bait,vicious strikes.

renegade worms

   -gk

ive caught some of the boggest fish of my life on a beetle spin. in fact my p.b. lmb!   

underrated is the hildebrandt snagless sally.   if youre not throwing this in tidal water.... why are you there?

The lure I liked was the baby Johnny Rattler in a Jim Pfeffer Florida shiner pattern. Ugly as sin bait that looked like it should be for peacock bass but man it caught fish. Luhr Jensen bought the company and they made some cut backs shame too.

ROOSTERTAIL - These will catch anything anywhere and it's always hidden in my tackle box somewhere.

1/3oz hot orange inline spinner. smallies have no chance!

Mepps Aglia dressed spinners

inline buzzbait

I don't know about underrated everywhere, but around here I am the only person I have seen for the last couple years throwing a jitterbug. I catch fish on it almost every day i go fishing, usually 2-4 fish. I have not seen another angler throwing a jitterbug. I have even had a few comment on my throwing it as they go trolling by; things like, " wow, I haven't seen anyone use a jitterbug for along time" I just smile and wave.

My first jitterbug W/Red never forget it Snagless Sally still owne a few.

I agree 100% with the beetle spin being an underrated lure.  I have caught many nice bass with one.  I often get laughed at when my buddies see my throwing one.

One would have to be Chatterbaits. Seriously, how often do you hear about them..? How many guys do you know that use them regularly..? I've caught more than a few fish on them..

Iaconelli fishes chatterbaits more than anyone I have ever seen.

Rooster tails

Jitterbug

Tiny torpedo

I have a variety of colors for each. One of favorites to fish with.

wow! great responses. I am still looking up some of the lures I had never heard of or used before (about 80%)  ;D thanks for sharing

H&H spinners. Great spinnerbaits with a twin hook.

3" Sassy Shads rigged on an1/4 or 1/8 oz. jighead, superb.

Mann's Augertail worm.

Gene Larew HooDaddys, and Big Bite Baits Kreit Kreatures.

A 3" curly tailed grub on a simple 1/8 oz. jig head. Will catch anything that swims, yet it's been awhile since I've heard anyone talk about using them!

A 3" curly tailed grub on a simple 1/8 oz. jig head. Will catch anything that swims, yet it's been awhile since I've heard anyone talk about using them!

If I had to fish to eat this would be the bait I would choose. They catch just about anything on days when other baits won't work at all. I guess it is just not a challenging bait to use and has never been popular.

BlueStreak I think it's about the latest greatest syndrome, I'm sometimes guilty as charged. I haven't thrown a single tail grub at all the last few years, though they have always been a productive bait in the past. Next year I'm going to back to my roots a bit and fish more of the old school lures.