Might want to check your local Academy if you have one. Ours have all Rage baits for $3.99 and Zoom for $2.99! 

Dang, I just ordered a bunch of zoom and rage lures online...

I picked up a lot of Rage baits yesterday there.

 

Some Green Pumpkin Buckeye Mop Jigs were only $1.48 

Big Bite Baits 4" Creatures were only .48.  I cleaned those out.  

I stocked up on Rage Tail baits, but the only Zoom baits on sale were Brush Hogs and I already have more than enough of those.

thats some serious steals right there

My Academy even had Strike King KVD frogs for $5.99 ($2 off).

i hope there's some left when I get there to mine

Wish I had a local academy cause their shipping sucks. 1 order comes from 5 different stores around the country and there is always a screw up. But d**n I love some of their in house lures and their sales are hard to beat.

Academy has become my go-to place for all lures and line. Here's a few examples:

I recently caught zoom brush hogs on sale for $1.99 --- Got 20 packs!!

300 yards of Sufix Braid Performance is only $18.99 (everyday) - but at Bass Pro it's $30+

Spro Frogs are $8.59 while bass pro charges $10.99

We as fishermen have to cherry pick and keep a close watch on sales and stock up.

Screw all that $6/pack for soft plastics. GEESH!

I saw some Big Bite Real Deal Craw's at Academy - 4 to a pack - $6 (no thanks!)