I used the the Real Magic today on 8lb. Yozuri hybrid. I sprayed it on the spooled line about an hour before I went out...very windy day. I used this light line with light soft plastics (worms/lizards), senkos, and a small rattle trap to test a range of applications. I had no wind knots or birds nests...line was very manageable. Knots tied were tight, no breaks. Caught several fish...they didn't seem to ming the Real Magic on the line. If KVD L+L is better than this, I will be getting a bottle to have my own test trials.

Thanks for all the USEFUL information guys.

Alan

Same exact product. only difference is maybe some extra secret ingredient... Either way both are an excellent way to waste your money.

ok again where is the petrolium oil statement....

Here are a couple of Q&A statements from the L&L web site that sum up the difference pretty well.  Personally I have used both and have stuck with L&L for over a year and I am very pleased with the benefits of L&L.  Saw no benefit with Reel Magic.  They definitely are not "Same exact product.".

Q: How is Line & Lure different from other line treatments?

A: Line & Lure was developed strictly as a fishing line conditioner. Line & Lure is a special polymer blend that becomes part of the fishing line it is applied to. Other line treatments you find on the market are primarily silicone oil and solvents. Silicone oil only temporarily coats the line and solvents can damage line. Silicone oil rapidly comes off the line (on your hands and in the water), requiring re-treatment of the line after just a few casts.

Q: How does Line & Lure work if it is not oily?

A: The special polymers in Line & Lure are hydrophobic (water repelling) and very slippery. Line & Lure doesn't allow water to draw back on to the reel spool, which eliminates the line drag that a "wet" spool has. Line & Lure also protects the line from wearing out as quickly as un-treated line because it resists the abrasion that wears line out.

When they say other lubricants they mean, wd-40, and the like. Those are petrolium oils, L&L are silicone oils which is why they are safe to use on your fishing line.

For someone who says he was involved in the initial trial of L&L you've got some basic information incorrect.  Line and Lure specifically states that it does not use silicone oil.

As for your statement that L&L and Reel Magic are the same product.  I guess they are in the same manner that gasoline and diesel are the same product.  Two things used for the same purpose, but formulated very different and not to be confused with each other.

Anyone with any thought or opinions?

Throw your Reel Magic away and go out and buy some L&L.

Just my opinion.   8-)

There was this Bubba at the Bassmaster Classic some years back that came to the Line & Lure booth and complained about the price of the product. He declared that he was a faithful Reel Magic user and that it was a lot cheaper. I tried to let him know that the 4 oz. blue aerosol can that he bought at Wally World really contained 50% aerosol propellant and really wasn't really quite the deal he thought it was. He didn't like my response and decided to argue the point further. I noticed that he was drinking one of those 22ounce ice-cold Budweiser's that he got from the concession stand for $8.95. Being the master aerator that I am, I tried to politely equate the season long value of a L&L purchase at that same $8.95 cost to the 10 minute love affair he was having with that beer. Well, he didn't think I was too funny The point is; people will defend their point of view even to their own determent. I put butter in my toast. I don't need it, it's way over priced and I'm told it's bad for me. I still buy it and eat itbecause I like it. This is simply human nature. I thank all of you for you support and am impressed with the passion of this debate. I thank you all for your loyalty to Line & Lure.

As most have offered here, the two products are entirely different. The main similarity being that they are both used on fishing line. First off, L&L is the first and only product that was developed strictly as a fishing line conditioner. KVD was instrumental in this research and development as most of you are aware. We looked at the competition very carefully when creating the product and asked hundreds of anglers a lot of questions about what benefits a true line conditioner should have. The benefits we were looking to achieve were pretty straightforward; i.e. the main benefits that you read on our label. In research, the overwhelming comments from anglers were more about the problems that the other products brought into play then the benefits.

Please understand that Reel Magic has been around for years and was never formulated as a line conditioner. Back in the day, it was found that this particular oil had some effect of softening and lubing mono line. Some enterprising guys rebottled it and sold it to fishermen as a line spray. No one ever questioned what the product really was or actually did. This light lubricant has always been manufactured by one of the major petroleum refiners and repackaged as the product, Reel Magic that you buy. In research for L&L, we immediately found that there was no reason to have a line conditioner that contains 98% silicon oil. It's complete overkill and serves no extra benefit to the line at that concentration. The funny thing is that the other 2% is petroleum distillates (solvents) and that's what does the real softening to mono line by slowly dissolving the line (and many other surfaces tat it gets on). Try putting some line in acetone and see what happens. We also found that 99% of that oil ends up in the water your fishing in within 10 casts. One of the big problems is that many of these petroleum distillates are listed by the EPA as toxic to aquatic life. Many of these solvents are also water-soluble, they dissolve into the waters we're fishing and pollute them. This just isn't necessary or healthy. Think about it, the amount of surface area of line is extremely small and it takes little liquid to coat that surface area. Why douse the line with oil that won't absorb down into the spool effectively. Also oil will not bond to the line and comes off rapidly. Line & Lure has nothing toxic in it and will not leach into the environment.

These are some of the reasons Line & Lure is water based. If L&L comes of or drips in the water well it's mainly water, no harm, no foul. Water is naturally the best carrier for what we are trying to accomplish, because water soaks into everything. It's the best vehicle to get the good stuff down deep in the line loops. Being that we only want to treat this very small amount of surface area the product doesn't need to be any more concentrated then it is. The water is also necessary to activate our polymers ( not oil). These polymers not only condition the line, they actively attach and become part of the line. They protect the line itself from abrasion and sunlight by acting as a sacrificial barrier on the line.

I have read comments on this and other forums by people thinking it should be thicker, smell different, have color, last longer and cost less, etc. Well, why fix it if it ain't broken? As for price, the retailers are the ones that control that. As many of you have said, it does as advertised. I think that's what counts. Is it perfect? No but then neither is fishing line. You come up with a perfect line and then you are right Line & Lure is not necessary. Until then if you are looking for better line management and more time fishing instead of fussing with your line, try KVD Line & Lure. If not you have alternatives.

$8.95 beer anybody?

No thanks I can get a 40oz King Cobra for less  ;D It's allll relevant

RM and L&L couldn't be more different from each other.  I've used RM for years and years, but after trying L&L just once, was converted.  It has nothing to do with the age of the line either, as I initially treated brand new line.  It is one of those products that REALLY does what it says it does.  That it is non toxic to the environment is a huge plus.  That said, I still buy RM, but not for treating the line.  RM on cork handles, cleaning the guide rings, and treating the interior of your reels still works well.

Thank's Rob, I think you have cleared up some misconceptions and addressed statements on this thread that have no basis in fact. I am a big fan of KVD Line & Lure Conditioner and encourage everyone to give it a try.

8-)