Who are you guys favorite custom rod builders? I'm looking to go down this deep dark hole from high end to custom and don't know where to start. 

http://www.delawarevalleytackle.com/

Search FB for Captain Todd Dobberowski Jr and you will find a magician.  Especially if you want the bling.

Otterods, Legendary Custom Creations

Thanks guys. I really appreciate it as I'm clueless on where to start 

There are a lot of us that do good work and a lot of hacks and newbies trying to sell rods. Imo choosing a builder is also forming a relationship. It requires some conversation and the personalities should be a fit as well as the business needs aligning. I’m available to talk and answer questions with no commitment for whoever is interested. 

Al Engling with Hawkeye Custom Rods does a great job